The concept is to gather opinion and encourage participation with local and national issues.
The client happens to be a council that is keen on capturing an ‘on the ground’ ear of understanding.
Video is ideal for communicating opinion as it:
- Brings a ‘real world’ perspective – for example, a true expression of passion of the subject area
- Proliferation of content – for example, availability of content through a number of channels.
- Rapid deployment / immediate availability – albeit, assuming good quality editing or first takes. NB today’s video recording technology makes it slightly easier to shoot, edit and post.
- Sharing – Although related to the proliferation of content, this is more about compounding or building on a point being made.
With regard to the latter, if an on-line video (you only have to see what is most popular on YouTube), ‘strikes a cord’, then discussion, wider bookmarking / referencing and a building of momentum is facilitated. Voting can also be added into the mix.
New technology for mobile phones is worth understanding, e.g: the brilliant video networking tool mDialogue
The latter deploys a wonderful methodology:
Upload Engage Distribute…
In summary, use of video as a corporate podcasting opportunity is both efficient and engaging.
The pictures show some of the Knowledge Hemispheres crew setting up a video booth at a library location, the exercise is to be repeated for 3 days at 3 different locations. The final video will provide opportunities for gathering and verifying wider opinion on a major council and national issue.
Commercial examples could include: communication of key business drivers by a CEO or simply re-iterating Sales strategy and associated progress.
We also need to remember that two-way communication is an essential part of the mix for new media solutions.
Video is a great way to combat ‘death by powerpoint’.