Blogging can be ideal to express your view point. In business it can be used to communicate key aspects of your corporations activity – also to help people visit you so that you can help instil confidence in your brand or purpose.
With regard to the latter, when you start writing your blog posts it is important that you find keywords that will make it easier for your target audience to locate your content! This can easily be done using free keyword research tools.
However, what is more important is that you do it right! There are certain rules you need to follow when optimizing your blog content!
Rule 1: Don’t Overdo It!
Although the search engines do use keywords, among other things, to decide how a page should rank they don’t just rank the page with the most keywords the highest. The people working on the algorithms the search engines use are actually quite clever and they realize that people will just try to take advantage of this. That’s why you need to go with a keyword density that is no higher than 2.5%!
Rule 2: Use Your Main Keyword As Close To The Beginning Of The Title Of Your Blog Post As Possible!
The title of your page is very important to the search engines. For that reason it is important to put your main keywords close to the beginning if the article.
Rule 3: Never Let Keywords Ruin Your Content!
It can be tempting to flood your blog post with keywords. Don’t!
Doing so will not only make the post unreadable, but as mentioned in rule 1 the search engines will pick up on it. As important as keywords are to get your content recognized you should never sacrifice the quality of your content. It will only come back and hit you like a boomerang!
Rule 4: Above All Else Focus On Quality!
We talked a bit about it in rule 3, however, the importance on quality cannot be exaggerated! It might be possible to lure first time visitors to low quality content, but in the long run your blog will be far better served by providing only the highest level of quality. This rule applies not only to blogging websites, but to all websites!
Rule 5: Don’t Overdo It!
This is exactly the same as rule 1, but it’s so important that it’s worth mentioning as many times as possible.
Finding keywords that will boost your blogs search engine rankings is something you should always do to increase your blogs business potential. However, do make sure that you don’t overdo it!