When creating a blog it is generally assumed that most people want their site to be a success. Now everybody will have different objectives for their individual sites of course but successful blogs are pretty much measured by the same standards. Most popular blogs can boost a strong subscriber base along with a continuous flow of fresh and new blog traffic. Another sign of a popular blog is the frequency with which visitors post comments on the site.
So what is it that stimulates the flow of incoming blog traffic, keeps these visitors returning and encourages their comments and interacting?
Here are the 5 major ‘components’ of a blog that helps breathe life into and keeps it popular.
Consistent Blog Posting
Make no mistake if you do not consistently post to your blog it will be as deserted as any beach in the middle of winter. Maintaining a regular pattern of blog posting will allow your readers to know what to expect or even if they can depend on you for any future updates. The more you post the greater the chance that you will be abler to develop a popular blog amongst the readers of your particular niche.
Now the first step is consistent blog posting but just as important is whether your updates will be of any interest to the readers. The quality of the content you add to your blog needs to be something visitors new and old appreciate enough to keep returning. Posting just anything will not ‘cut the mustard’ if you want people to keep coming back.
Keep your content relevant, thought provoking, informative, humorous or whatever it takes to keep the interest of your readers. Over the long term this is what makes for a popular blog.
Allow and Respond to Comments
Always remember your blog is a social community or you at least want your readers to feel that way. With that said it is absolutely mandatory that you allow comments on your site. If visitors do not have that option you have taken away the ‘spirit’ behind what a blog is all about. All you will have left is a ‘website’ that happens to be updated more frequently.
Along these lines when readers post comments take the time to look at them. They will tell you what is on the readers’ mind and can give you more direction as far as to what type content is most appealing to them. There will also be comments that may require your response therefore respond accordingly and help to foster an atmosphere where commenting is encouraged and people feel involved.
The template you choose should fit the mood you are trying to establish and the objectives you are trying to achieve.
If you are blogging for business your template should be more professional or at least reflect the business itself. On the other hand if your intentions are for fun your template needs to project that attitude or mood as well.
Do not leave this page blank since it is your chance to introduce yourself to the visitors. Readers’ new and old readers are always interested in knowing something about the person whose work they are viewing. This also helps to breed a little more familiarity with visitors thereby giving the blog a more ‘comfortable’ feel.
Your bio should be brief of course and should contain things such as why you blog and any other information that may be relevant to the blog theme.
Adding a picture is also helpful unless you are currently a member of the witness protection program and if that is the case a suitable avatar will work just fine.
When creating a blog you will obviously want it to be successful since you will likely be investing your time and effort into it. As we mentioned previously most popular blogs have plenty of blog traffic along with visitors who post comments regularly. If you use traffic and commenting as a measure of a blogs success the 5 components we discussed above will help you get plenty of both. Now there may be other more subtle goals that you can target with your blog but having a broad popularity is always a good start.