I wondered recently about how an i-pad could help PR and marketing companies
Here are some suggestions:
- Great for registering at events, for example: a charity ride
- Again, at say an event using it for on-the-fly Powerpoints.
With regard to the latter, recently we recorded at the InfoSec2010 event in London. The crew saw lots of people with i-pads, albeit that it is not available in the UK until late May 2010. Many used it for the purpose of quick demonstrations with powerpoint slides.
- In meetings, communicate specific ideas on a light multi-media device
- For example, it could be great for communicating diagrams, concepts or enlarging specific images – helping the creative process.
- Marketing survey’s – Obviously, better looking than a clip pad. You will probably have to put the i-pad on a chain to stop an unsuspecting quick running robber from dashing off with it!
- Related to the latter, design really engaging questionnaires for market research or product feedback.
- In addition, to questionnaires, signing-up people to subscription services through a simple touch-sensitive form could be appealing, especially if access to a portable application or on-line magazine could be demonstrated on the spot.
- As the world becomes more social (on-line), companies with Facebook, Youtube, Linkedin, Ning, Myspace and shared bookmarking tools could be updated on the move with selective locally acquired content.
- Product demonstrations – showing multi-media views or insights of a product.
You could develop a specific video tutorial or Motion Graphics film based promotion of a product.
- On-line magazine (interactive, flip-book type with rich media instead of or blended with flat images and text).
With regard to the latter, KHL Interactive offer online magazine conversions for existing PDFs. A proof-of-concept / trial can be set-up foc for upto 60 views.