Business uses for the i-Pad

I wondered recently about how an i-pad could help PR and marketing companies

Here are some suggestions:

  • Great for registering at events, for example: a charity ride
  • Again, at say an event using it for on-the-fly Powerpoints.

With regard to the latter, recently we recorded at the InfoSec2010 event in London. The crew saw lots of people with i-pads, albeit that it is not available in the UK until late May 2010. Many used it for the purpose of quick demonstrations with powerpoint slides.

  • In meetings, communicate specific ideas on a light multi-media device
  • For example, it could be great for communicating diagrams, concepts or enlarging specific images – helping the creative process.
  • Marketing survey’s – Obviously, better looking than a clip pad. You will probably have to put the i-pad on a chain to stop an unsuspecting quick running robber from dashing off with it!
  • Related to the latter, design really engaging questionnaires for market research or product feedback.
  • In addition, to questionnaires, signing-up people to subscription services through a simple touch-sensitive form could be appealing, especially if access to a portable application or on-line magazine could be demonstrated on the spot.
  • As the world becomes more social (on-line), companies with Facebook, Youtube, Linkedin, Ning, Myspace and shared bookmarking tools could be updated on the move with selective locally acquired content.
  • Product demonstrations – showing multi-media views or insights of a product.
    You could develop a specific video tutorial or Motion Graphics film based promotion of a product.
  • On-line magazine (interactive, flip-book type with rich media instead of or blended with flat images and text).

With regard to the latter, KHL Interactive offer online magazine conversions for existing PDFs. A proof-of-concept / trial can be set-up foc for upto 60 views.


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